7.1: Naming my prototype

I came up with the following list of possible names and marked the ones I liked best with an asterisk:

chok
chalkr *
jchalk
slidr
choku
tinychalk *
chalkie *
chalki 
chalky
chalkybox
chalkbox *

Then I made a matrix to evaluate these names based on associations, spelling, and tone.

	Associations	Spelling	Tone	Sum
Chalkr	-1	-1	0	-2
Tinychalk	0	1	0	1
Chalkie	1	0	1	2
Chalkbox	1	1	0	2

Chalkie is already a registered brand name, so I decided to go with Chalkbox. I like this name because it's simple and conventional, and it relays the small size and compactness of the product.